Two companies under one roof: Snow Space Salzburg
The three ski resorts in Flachau, Wagrain and St. Johann work together under the new brand Snow Space Salzburg, thus combining the best the mountains have to offer.
The companies behind Snow Space Salzburg
In spring 2017 Bergbahnen AG Wagrain has taken over Flachau Bergbahnen GmbH together with Fremdenverkehrs GmbH, this was the starting point for the new premium brand Snow Space Salzburg.
As logical continuation the two mountain railway companies were merged in April 2019.
The new company operates under the name Snow Space Salzburg Bergbahnen AG and is one of the biggest mountain railway companies in Austria, the headquarter from the plc is in Wagrain.
Together with the legally independent Alpendorf Bergbahnen AG, the companies will cooperate closely regardless of their legal status to manage and market the contiguous area under the umbrella of the new brand name Snow Space Salzburg – Best of Mountains. The group of cable car providers also includes the ski resorts monte popolo Eben and Hahnbaum in St. Johann in the Pongau.
New brand ”Snow Space Salzburg“
With more than 50 years of history, the Flachau, Wagrain and St. Johann-Alpendorf ski resorts now start under a new constellation with a joint brand. The logo of the new brand name – “Snow Space Salzburg“ – also contains the names of the three villages Flachau, Wagrain and St. Johann. Thus, the entire ski resort will benefit from the strength of the “Snow Space“ brand, which the mountain railways in Flachau have established – also by regularly staging ski world cup races – over the past 20 years. The additional reference “Salzburg“ creates the perfect link to the location because Salzburg is – in every aspect
– a world destination of tourism. The new slogan - “Best of Mountains“ – highlights the fact that Snow Space Salzburg provides everything what guests expect when it comes to mountains in winter as well as in summer. Snow is one of the core competences which is demonstrated by perfect pistes throughout the season. Beautiful natural surroundings, a wide range of culinary delights and perfect service are further strengths of the region, guaranteeing unforgettable winter and sports experiences.