Three companies under one roof
Snow Space Salzburg
The three ski resorts in Flachau, Wagrain and St. Johann-Alpendorf will merge and become Snow Space Salzburg, thus combining the best the mountains have to offer. The entire ski resort will be managed under one roof from the 2017/18 winter season onward.
The companies behind Snow Space Salzburg
Summer 2017 heralded the start of a new era for the three mountain railways in Flachau, Wagrain and St. Johann-Alpendorf, which will in future work closely together in all business areas. Decisive factor for the merger of the three companies was the takeover of Bergbahnen Flachau GmbH by Bergbahnen AG Wagrain and Fremdenverkehrs GmbH in spring 2017. Together with the legally independent Alpendorf Bergbahnen AG, the three companies will cooperate closely regardless of their legal status to manage and market the contiguous area under the umbrella of the new brand name Snow Space Salzburg – Best of Mountains. The group of cable car providers also includes the ski resorts monte popolo Eben, Hahnbaum in St. Johann in the Pongau and the majority of the Filzmoos ski resort.
New brand ”Snow Space Salzburg“
With more than 50 years of history, the Flachau, Wagrain and St. Johann-Alpendorf ski resorts now start under a new constellation with a joint brand. The logo of the new brand name – “Snow Space Salzburg“ – also contains the names of the three villages Flachau, Wagrain and St. Johann. Thus, the entire ski resort will benefit from the strength of the “Snow Space“ brand, which the mountain railways in Flachau have established – also by regularly staging ski world cup races – over the past 20 years. The additional reference “Salzburg“ creates the perfect link to the location because Salzburg is – in every aspect
– a world destination of tourism. The new slogan - “Best of Mountains“ – highlights the fact that Snow Space Salzburg provides everything what guests expect when it comes to mountains in winter as well as in summer. Snow is one of the core competences which is demonstrated by perfect pistes throughout the season. Beautiful natural surroundings, a wide range of culinary delights and perfect service are further strengths of the region, guaranteeing unforgettable winter and sports experiences.